You don't get extra points for figuring it out alone.

Launch it. Rethink it. Fix what isn't working. Make the decision you've been circling. Figure out what the show is actually supposed to do for the business. Podcast Consulting puts Amy Hartmann, founder of SoTrue, in the room with you.
Work with Amy Talk about it first

Stop having the same meeting with yourself.

You have turned the same question over six different ways. Changed your mind. Changed it back. Opened the document again. Sometimes what you need is another smart person in the room.

The show. The business. The audience. The offer. The guests. The format. The decision you're circling. The thing you're building next.

This is not podcast production and it is not a canned strategy process. You bring the thing you are trying to solve. Amy brings a decade of business-building, marketing, strategy and podcast experience to the conversation.

We figure out what matters. Then we decide what to do next.

You do not need the same help as everybody else.

01

I want to start a podcast.

Figure out the show, the audience, the angle and how it belongs inside your business before you start recording random episodes.

02

My show feels directionless.

Rework the positioning, topics, guests, format or point of view so the podcast starts feeling like one coherent thing again.

03

People listen. Nobody buys.

Look at the relationship between the conversation and the business so listeners have a reason to understand what you know and why it matters.

04

I am bored with my own podcast.

Change the thing. The format, the premise, the questions, the guests or the way you show up in the conversation.

05

I want to keep doing it myself.

Great. You do not need Post just because you want strategy. Keep the production and get Amy's eyes on the decisions.

06

I know something is off.

You do not need to diagnose it first. Bring the show, the business and the question mark. We can start there.

Amy Hartmann
AMY HARTMANN · FOUNDER, SOTRUE

You are not buying four Zoom calls.

You are buying the way Amy sees the thing in front of you.

Amy Hartmann is the founder of SoTrue. She has spent more than a decade building businesses, working in marketing, advising companies on growth and strategy, and helping business owners use podcasts as part of the bigger picture.

That means the conversation does not stop at downloads, microphones or "what should my next episode be?"

We can talk positioning. Buyer psychology. Audience. Offers. Visibility. Messaging. Format. Guest strategy. Content. The business around the show.

The podcast is not the whole business. We are allowed to think bigger than the podcast.

How much help do you need?

One decision or a project that needs a plan, implementation, feedback and follow-through.

One decision

One Good Hour

$497
one 60-minute private consulting session

Sometimes you don't need an engagement. You need an experienced brain in the room long enough to look at something, make a decision and figure out your next move.

  • Develop or pressure-test a podcast concept
  • Name or rename your show
  • Review your positioning or format
  • Look for discoverability and SEO opportunities
  • Talk through a guest or topic strategy
  • Figure out why something isn't connecting
Book One Good Hour
A project or outcome

One Month

$1,997
one 60-minute private session each week for four weeks

Some things need more than a decision. They need a plan, implementation, feedback and the chance to adjust what we're doing as we go.

  • Get a new podcast ready to launch
  • Reposition or rebrand an existing show
  • Improve your interviewing through practice and feedback
  • Rebuild the funnel around your podcast
  • Make strategic changes and see what happens
  • Work through a larger shift in how the podcast supports the business
Work with Amy for a month

The month works because there is a week between the meetings.

01

We make a decision.

Not twelve theoretical options. We decide what the next move actually is.

02

You go do it.

You leave the meeting knowing what needs to happen before we talk again.

03

You come back with reality.

What worked. What did not. What changed. What you learned once the idea left the Zoom room.

04

Then we make the next decision.

That is why a month of consulting is different from four unrelated calls.

Consulting is advice. You still own the doing.

Amy is not editing the episode, building your graphics, writing every email, booking your guests or managing the production inside a Consulting engagement.

We think together. We make decisions. You take the work back into your business and execute it.

If you want SoTrue to take over what happens after you Record, that is Post.

If you want the SoTrue planning system available whenever you need it before Record, that is Ouvi.

A few things worth knowing.

Think about what needs to happen after we talk. If you need to make a decision and leave knowing what to do next, One Good Hour is probably enough. We can develop a concept, rename a show, review your positioning, identify discoverability opportunities or talk through another focused question in one session. If you need to make a plan, implement it and have Amy review what happens before deciding what comes next, choose One Month. Launches, rebrands, interview coaching, funnel work and larger strategic changes usually benefit from that continuity.
No. Consulting can be used to build the strategy for a new podcast or rethink an existing one.
Absolutely. Consulting is separate from Post. You can keep your existing production process and bring Amy in for strategy only.
No. One Month with Amy is a one-month engagement. If there is a real reason to continue after that, we can decide what makes sense next.
The month includes light async support for quick implementation questions between sessions. Bigger strategic questions belong in the next weekly meeting so we can give them the attention they deserve.
No. Consulting is strategic advice and decision support. If you want SoTrue handling production, editing, publishing and marketing assets after Record, take a look at Post.

You know the thing you've been thinking about? Bring me the thing.

One decision or one month. Either way, the goal is the same: make the next move with somebody smart in the room.
One Good Hour · $497 One Month · $1,997

Want to talk about it first?