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You Show Up.
We Make it Count.
Podcasting is the cheat code for visibility, credibility, and connection, but only if you know how to use it.
SOUND FAMILIAR?
You're Doing the Work. It's Not Working.
Hosting a show that doesn't convert.
You're publishing episodes consistently, but downloads are flat and monetization feels impossible.
Guesting on podcasts that go nowhere.
You're getting booked, but nobody clicks through or reaches out after the interview goes live.
Pitching into the void.
.
You're reaching out to guests and podcasts, but you're getting ghosted or landing the wrong shows.
We fix that.
Whether you're hosting or guesting, we help business owners turn every conversation into credibility, community, and clients.
The Borrowed Influence™ Method
Podcasting is a trust game. Here's how to win it.
Most business owners treat podcasting like a content strategy. Post and pray. Guest and hope. They leave visibility, leads, and revenue on the table every single episode. Here's the system that changes that:
01 Align: Get on the right shows.
Most people pitch randomly and wonder why it's not working. The shows you choose and the guests you book determine whether you're building an audience or just staying busy.
02 Activate: Turn borrowed trust into earned connection.
You've got 30-40 minutes before borrowed trust expires. Most people play it safe, give generic value, and get forgotten. The ones who convert know exactly what to say and when to say it.
03 Anchor: Nurture the relationship so it lasts.
Getting the follow is easy. Keeping them is the part nobody talks about. Without a system for what happens after the episode drops, your leads go cold and your effort disappears.
04 Amplify: Keep the episode working forever.
Most people publish once and move on. That's like printing money and throwing it away. One episode can generate leads for years, but only if you know how to keep it working.
Not ready to join?
Download the Borrowed Influence Blueprint
Get a deeper look at the four-phase system for turning podcasting into your growth engine.
WORK WITH US
Choose Your Path
LEARN THE SYSTEM
Borrowed Influence Membership
$77 / Month
The complete playbook for turning podcast hosting or guesting into your lead engine.
Strategy, templates, community, and live coaching to help you align, activate, anchor, and amplify every conversation.
Ideal for business owners who want to master podcast hosting or guesting as a growth strategy and are ready to implement with expert guidance.
GET BOOKED
Podcast Guesting Sales System
$2500
A 90-day accelerator that turns podcast appearances into a predictable stream of leads and sales.
Includes a VIP strategy session, a done-for-you 10-show podcast tour, and 90 days inside Borrowed Influence.
Ideal for business owners who want to use podcast guesting strategically to grow their audience and generate qualified leads and sales.
HAND IT OFF
Podcast Production
Starts at $3000/Mo.
Full service done-for-you podcast production
We handle everything including launch planning, strategy, guest curation, editing, marketing assets, monetization strategy and more so you can focus on being the host.
Ideal for established business owners who want a podcast that drives revenue without adding another job to their plate.
SOME OF OUR CURRENT & PAST CLIENTS
"Working with Amy completely changed how I think about podcasting. I went from random guesting to having a real system that generates leads and converts new clients every time I appear on a podcast."
LAURA RIKE
The Pintastic Podcast
"I finally understand why my podcast appearances weren't converting. The Borrowed Influence framework gave me the steps I didn't know I was missing, to get leads."
JENNY SMITH | Realtor
"I got more clarity from one call with Amy than I did from an entire four-figure program. Her advice was specific, actionable, and easy to implement. I left the call feeling confident and clear on my next steps."
DONNA DUBE | CEO Amplify Podcast
"Working with SoTrue has been amazing. Thanks to their expertise, podcasting has become a powerful tool for attracting new clients and establishing my authority in my industry."
HEATHER IOERGER | VA Agency Owner
Meet the Founder
I built a successful agency. Then the rules changed.
Hi! I'm Amy Hartmann. For years, I ran a full-service marketing agency. We delivered. Our clients grew. The systems worked.
And then November 2022 happened.
AI flooded every platform with content. The only advice anyone had was to do more. More posts. More reels. More hours. More pressure on my clients. More pressure on me.
Some clients left because they couldn't justify the cost of keeping up. The ones who stayed needed an output no team could sustain without burning out. I found myself wondering how long anyone could keep playing a game designed to exhaust them.
But one thing kept working: podcasting.
I'd spent seven years producing shows for clients by then. While everything else got louder and more demanding, podcasting stayed steady. One conversation created weeks of content. It built trust without requiring a daily performance.
And it didn't drain the life out of the people running the business.
So I stopped trying to do it all. I rebuilt SoTrue around podcasting. Borrowed Influence is the framework that makes it work.
Ready to make podcasting work for you?
Join Borrowed Influence and get the strategy, templates, and support to turn every conversation into credibility, community, and clients.
CONNECT
The testimonials and reviews on this website are from individual clients and reflect their personal experiences and opinions. Results may vary and are not guaranteed. These testimonials are not necessarily representative of all clients' experiences and are not intended to imply or guarantee that anyone will achieve the same or similar results.
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